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Market Analysis: Assessing Your Business Opportunities

Autor William Winston, Robert E. Stevens, Philip K Sherwood, John Paul Dunn
en Limba Engleză Paperback – 28 iun 1993
Planning is a critical process when starting a new business or introducing a new product. Market Analysis shows readers how to execute a feasibility study for more effective planning. A step-by-step approach leads the reader through the feasibility analysis process and describes what needs to be done and how to do it. Techniques and tools used in preparing a feasibility study are emphasized and can easily be applied directly from the book to real situations. Three sample feasibility studies are included to demonstrate the application of tools in manufacturing, service, and non-profit settings.

Market Analysis contains all the information needed to complete a feasibility study and a complete outline of a business plan. It covers such important topics as strategic management and planning, determining market size for a product or business, analyzing costs and returns on investment for new products and services, sources of capital for new ventures, and analysis of competition. An annotated bibliography of sources of data used for feasibility studies is included for quick reference. Market Analysis is the ideal guide for all strategic planners, market analysts, and marketing researchers. Anyone considering starting a business or launching a new product will find this practical book packed with invaluable information.

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Specificații

ISBN-13: 9781560242697
ISBN-10: 1560242698
Pagini: 254
Ilustrații: glossary
Dimensiuni: 148 x 210 x 17 mm
Greutate: 0.47 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Cuprins

ContentsForeword
  • Part I: Introduction to Assessing Business Opportunities
  • Assessing Business Opportunities: An Overview
  • Strategic Management and Planning
  • Part II: External Analysis
  • Market Demand Analysis
  • Competitive Analysis
  • Part III: Financial Analysis
  • Revenue and Cost Analysis
  • Profitability Analysis
  • Part IV: Internal Analysis
  • Feasibility Analysis--Summary and Action Plan
  • Appendix
  • Section I: Opportunity Analysis--Travel Trailer Park
  • Section II: Opportunity Analysis--Rollco Packing Company
  • Section III: Opportunity Analysis--Urethane Impellers
  • Index

Notă biografică

Winston, William; Stevens, Robert E; Sherwood, Philip K; Dunn, John Paul

Descriere

Planning is a critical process when starting a new business or introducing a new product. Market Analysis shows readers how to execute a feasibility study for more effective planning. A step-by-step approach leads the reader through the feasibility analysis process and describes what needs to be done and how to do it. Techniques and tools used in preparing a feasibility study are emphasized and can easily be applied directly from the book to real situations. Three sample feasibility studies are included to demonstrate the application of tools in manufacturing, service, and non-profit settings. Anyone considering starting a business or launching a new product will find this practical book packed with invaluable information.