Market-Based Management: International Version
Autor Roger Besten Limba Engleză Paperback – 30 noi 2007
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Specificații
ISBN-13: 9780138133962
ISBN-10: 0138133964
Pagini: 544
Dimensiuni: 178 x 235 mm
Greutate: 0.77 kg
Ediția:5Nouă
Editura: Pearson Education
Colecția Pearson Education
Locul publicării:Upper Saddle River, United States
ISBN-10: 0138133964
Pagini: 544
Dimensiuni: 178 x 235 mm
Greutate: 0.77 kg
Ediția:5Nouă
Editura: Pearson Education
Colecția Pearson Education
Locul publicării:Upper Saddle River, United States
Cuprins
Chapter 1: Customer Focus and Managing Customer Loyalty
Chapter 2: Marketing Performance and Marketing Profitability
Chapter 3: Market Potential, Market Demand, and Market Share
Chapter 4: The Customer Experience and Value Creation
Chapter 5: Market Segmentation and Segmentation Strategies
Chapter 6: Competitor Analysis and Sources of Advantage
Chapter 7: Product Positioning, Branding, and Product Line Strategies
Chapter 8: Value-Based Pricing and Pricing Strategies
Chapter 9: Marketing Channels and Channel Mapping
Chapter 10: Marketing Communications and Customer Response
Chapter 11: Portfolio Analysis and Strategic Market Planning
Chapter 12: Offensive Strategies
Chapter 13: Defensive Strategies
Chapter 14: Building a Marketing Plan
Chapter 15: Performance Metrics and Strategy Implementation
Chapter 16: Market-Based Management and Financial Performance
Chapter 2: Marketing Performance and Marketing Profitability
Chapter 3: Market Potential, Market Demand, and Market Share
Chapter 4: The Customer Experience and Value Creation
Chapter 5: Market Segmentation and Segmentation Strategies
Chapter 6: Competitor Analysis and Sources of Advantage
Chapter 7: Product Positioning, Branding, and Product Line Strategies
Chapter 8: Value-Based Pricing and Pricing Strategies
Chapter 9: Marketing Channels and Channel Mapping
Chapter 10: Marketing Communications and Customer Response
Chapter 11: Portfolio Analysis and Strategic Market Planning
Chapter 12: Offensive Strategies
Chapter 13: Defensive Strategies
Chapter 14: Building a Marketing Plan
Chapter 15: Performance Metrics and Strategy Implementation
Chapter 16: Market-Based Management and Financial Performance