Market Entropy
Autor Rajagopalen Limba Engleză Paperback – 26 apr 2020
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Specificații
ISBN-13: 9781951527884
ISBN-10: 1951527887
Pagini: 186
Dimensiuni: 152 x 229 x 10 mm
Greutate: 0.25 kg
Editura: Business Expert Press
ISBN-10: 1951527887
Pagini: 186
Dimensiuni: 152 x 229 x 10 mm
Greutate: 0.25 kg
Editura: Business Expert Press
Notă biografică
Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. Dr. Rajagopal is Visiting Professor at Boston University, Boston, Massachusetts. He has been listed with biography in various international directories. He is serving also as Visiting Professor at University of Fraser Valley, British Columbia, Canada-India Campus.
Descriere
Discusses contextual market entropy caused because of swift changes in innovation and technology. The book delineates the attributes of cognitive ergonomics of consumers responding to the market dynamics under the shrinking scenarios of large markets, and analyses the emerging theory of chaos, fragmentation of markets, and agile business models.