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Market Entry Strategies for Russia

Autor Martin Schorsch
en Limba Engleză Paperback – 31 dec 2008
In a time when everyone talks about Russia as an emerging market with huge possibilities, many German companies tried to enter. What have been their experiences? Which was their strategy to enter the market? Did they succeed? The present study is primarily based on first hand accounts. After a comprehensive overview on the economical, legal and social framework in Russia, the author summarizes the result of 23 extensive interview with decision makers from German companies.
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Specificații

ISBN-13: 9783836664691
ISBN-10: 3836664690
Pagini: 112
Dimensiuni: 178 x 254 x 6 mm
Greutate: 0.21 kg
Editura: Diplomica Verlag GmbH

Notă biografică

Martin Schorsch, born 1967 in Münster, studied history, political sciences and Slavonic studies in Kiel and Berlin and subsequently added an MBA degree. He worked in the fields of Marketing, Human Resource and General Management for Russian companies and German Companies operating on the Russian Market. He is currently working as CFO for a German company in Kiyv (Ukraine).