Market Entry Strategy Project Access Code Card
Autor Pearson Educationen Limba Engleză Other merchandize – 31 dec 2006
**Market Entry Strategy Project can be accessed through the OneKeys that accompany Wild/Wild/Hanâ s International Business, 4th edition or through <<A>http://www.prenhall.com/mesp> with an access code.
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Specificații
ISBN-13: 9780136126447
ISBN-10: 0136126448
Dimensiuni: 150 x 225 x 4 mm
Greutate: 0.05 kg
Ediția:00004Nouă
Editura: ADDISON WESLEY PUB CO INC
Locul publicării:Upper Saddle River, United States
ISBN-10: 0136126448
Dimensiuni: 150 x 225 x 4 mm
Greutate: 0.05 kg
Ediția:00004Nouă
Editura: ADDISON WESLEY PUB CO INC
Locul publicării:Upper Saddle River, United States
Descriere
This
Access-Code
Card
will
allow
your
students
to
participate
in
the
Market
Entry
Strategy
Project
created
by
David
C.
Wyld,
Southeastern
Louisiana
University.
This
assignment
is
an
interactive
electronic
project
appropriate
for
use
at
both
undergraduate
and
graduate
levels.
It
stresses
the
three
themes
emphasized
through
the
text:
culture,
globalization,
technology
and
e-business.
To
be
completed
by
small
groups
of
students,
the
project
has
4
options
based
on
the
time
and
intensity
instructors
wish
to
devote
to
it.
**Market Entry Strategy Project can be accessed through the OneKeys that accompany Wild/Wild/Han’s International Business, 4th edition or through <http://www.prenhall.com/mesp> with an access code.
**Market Entry Strategy Project can be accessed through the OneKeys that accompany Wild/Wild/Han’s International Business, 4th edition or through <http://www.prenhall.com/mesp> with an access code.
Caracteristici
For
undergraduate
and
graduate-level
courses
in
international
business.
The Market Entry Strategy Project is an interactive supplement illustrating three themes of the text: globalization, e-business/technology, and culture.
What projects do you incorporate into your class to provide students will a hands-on perspective of international business?
TheMarket Entry Strategy Projectallows students to research a nation as a future market for a new video game system, the M-box. This system competes with current brands on the market and can be played either at home or between players in an online, interactive format.
What characteristics do you look for in a simulation game that accompanies a text? How much flexibility do you prefer?
Instructors can adapt this project to suit their particular course through four reporting tracks that differ in the time required and level of difficulty. The modules include:
· Market Intelligence Report -Results in a Market Intelligence Report (MIR) for the country in which the M-box will be introduced. This report provides a broad overview on the country including its people, economy, and infrastructure.
· Business Environment Analysis Report -Requires a Business Environment Analysis Report (BEAR) for the M-box in the country being researched. It involves rating and evaluating key national characteristics that may affect the marketing of the M-box. The BEAR takes up to four weeks to complete.
· Report on Opportunities for Market Entry -This module requires a Report on Opportunities for Market Entry (ROME) that identifies several import and export opportunities for the country being researched. Real products and real firms must be chosen and a recommendation made.
· Market Entry Strategy Analysis -Requires a Market Entry Strategy Analysis (MESA) for the M-box in the country being researched. The strategy formulated must reflect conditions in the country and address a range of issues such as entry mode, pricing, and promotion.
**Market Entry Strategy Project can be accessed through the OneKeys that accompany Wild/Wild/Han’s International Business, 4th edition or through <http://www.prenhall.com/mesp> with an access code.
The Market Entry Strategy Project is an interactive supplement illustrating three themes of the text: globalization, e-business/technology, and culture.
What projects do you incorporate into your class to provide students will a hands-on perspective of international business?
TheMarket Entry Strategy Projectallows students to research a nation as a future market for a new video game system, the M-box. This system competes with current brands on the market and can be played either at home or between players in an online, interactive format.
- Instructors can assign from one of four project modules, depending on the time available and desired level of difficulty.
- Each module is slightly different. Assigning more than one at a time provides a richer learning experience.
- The ROME module is the only one that departs from the M-box video game by asking students to identify two real import and two real export opportunities for a country using real companies.
What characteristics do you look for in a simulation game that accompanies a text? How much flexibility do you prefer?
Instructors can adapt this project to suit their particular course through four reporting tracks that differ in the time required and level of difficulty. The modules include:
· Market Intelligence Report -Results in a Market Intelligence Report (MIR) for the country in which the M-box will be introduced. This report provides a broad overview on the country including its people, economy, and infrastructure.
· Business Environment Analysis Report -Requires a Business Environment Analysis Report (BEAR) for the M-box in the country being researched. It involves rating and evaluating key national characteristics that may affect the marketing of the M-box. The BEAR takes up to four weeks to complete.
· Report on Opportunities for Market Entry -This module requires a Report on Opportunities for Market Entry (ROME) that identifies several import and export opportunities for the country being researched. Real products and real firms must be chosen and a recommendation made.
· Market Entry Strategy Analysis -Requires a Market Entry Strategy Analysis (MESA) for the M-box in the country being researched. The strategy formulated must reflect conditions in the country and address a range of issues such as entry mode, pricing, and promotion.
**Market Entry Strategy Project can be accessed through the OneKeys that accompany Wild/Wild/Han’s International Business, 4th edition or through <http://www.prenhall.com/mesp> with an access code.