Market Power and Business Strategy: In Search of the Unified Organization
Autor John White (Agent), David Morrisen Limba Engleză Hardback – 29 iul 1996 – vârsta până la 17 ani
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Specificații
ISBN-13: 9781567200454
ISBN-10: 1567200451
Pagini: 224
Dimensiuni: 156 x 235 x 23 mm
Greutate: 0.56 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States
ISBN-10: 1567200451
Pagini: 224
Dimensiuni: 156 x 235 x 23 mm
Greutate: 0.56 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States
Notă biografică
DAVID JOSEPH MORRIS, JR., Associate Professor of Marketing at the University of New Haven, Connecticut, has received national and international attention for his theories of business and marketing./e He has been a visiting faculty member of Trinity College, Dublin, and Cyprus College, Nicosia, and visiting Faculty Fellow at Yale University. Author of several other books and many articles, Dr. Morris is host of a radio interview program and heads an international consultancy, Market Power Institute, Madison, Connecticut.
Cuprins
PrefaceIntroduction (Philosophy)Philosophy: Knowledge, Skills, and AttitudesPhilosophy in Action (Market Power)Direction (Means and Ends)Structure (Leadership)Process (ADDIE)5Rs (Marketing, Human, Physical, Intangible, and Financial Resources)Final ThoughtsIndex