Market Yourself Through The Media explains how to create opportunities for media appearances, how to make them most of them and how to get your message across every time. It covers all aspects of building a personal or company profile in the media including: how and when to pitch your story; the importance of preparation and practice; and how to handle journalists in a crisis. The book is ideal for PR professionals, business people, students or indeed anyone who wants to gain a profile in the media. Market Yourself Through The Media explains how to create opportunities for media appearances, how to make them most of them and how to get your message across every time. It covers all aspects of building a personal or company profile in the media including: how and when to pitch your story; the importance of preparation and practice; and how to handle journalists in a crisis. The book is ideal for PR professionals, business people, students or indeed anyone who wants to gain a profile in the media.