Marketing 6.0 – The Future Is Immersive
Autor P Kotleren Limba Engleză Hardback – 11 dec 2023
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Specificații
ISBN-13: 9781119835219
ISBN-10: 1119835216
Pagini: 256
Dimensiuni: 170 x 240 x 20 mm
Greutate: 0.52 kg
Editura: Wiley
Locul publicării:Hoboken, United States
ISBN-10: 1119835216
Pagini: 256
Dimensiuni: 170 x 240 x 20 mm
Greutate: 0.52 kg
Editura: Wiley
Locul publicării:Hoboken, United States
Notă biografică
PHILIP KOTLER is the S.C. Johnson & Son Distinguished Professor (Emeritus) of International Marketing at Northwestern University's Kellogg School of Management. He's a bestselling author whose work has been translated into more than twenty-five languages.
HERMAWAN KARTAJAYA is the founder and chairman of M Corp, the leading marketing professional services firm in Southeast Asia.
IWAN SETIAWAN is the chief executive officer of Marketeers, Indonesia's leading marketing media. He's a marketing consultant with 20 years of experience helping over 100 clients in a variety of industries.
HERMAWAN KARTAJAYA is the founder and chairman of M Corp, the leading marketing professional services firm in Southeast Asia.
IWAN SETIAWAN is the chief executive officer of Marketeers, Indonesia's leading marketing media. He's a marketing consultant with 20 years of experience helping over 100 clients in a variety of industries.