Marketing and Outreach for the Academic Library

Introduction Chapter 1 Making social media worth it: planning and implementation for a small institution Kaela Casey, Laura Worden Chapter 2 Library spaces: inspiration and collaboration Susan Van Alstyne Chapter 3 Events and extravaganzas at Cunningham Memorial Library Karen Evans Chapter 4 Librarians as event coordinators: building partnerships and engagement through user-centered programs Joe Clark Chapter 5 Digital engagement in delivering library services: a case study from the State Library of New South Wales Kathryn Barwick, Mylee Joseph Chapter 6 From idea to Instagram: how an academic library marketing committee created a character for the YouTube generation Joyce Garczynski, Laksamee Putnam, Lisa Woznicki Chapter 7 Promoting digital library services through workshops Tracy C. Bergstrom, Alexander Papson Chapter 8 It¿s the end of the world as we know it¿ or is it? Looking beyond the new librarianship paradigm Rebecca Parker, Dana McKay Chapter 9 Embedded Librarians: Case Studies from Loyola University New Orleans Teri Gallaway, Elizabeth Kelly, Brian Sullivan, Malia Willey Chapter 10 Democratizing Digital: The Highway 89 Digital Collection and the Promise of Inclusive Online Collaboration Brad Cole, Clint Pumphrey, Liz Woolcott Index About the Editor and Contributors