Marketing and Outreach for the Academic Library de Bradford Lee Eden

Marketing and Outreach for the Academic Library: Creating the 21st-Century Academic Library

Bradford Lee Eden

en Limba Engleză Paperback – 19 mai 2016

Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library.

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Cuprins

Introduction Chapter 1 Making social media worth it: planning and implementation for a small institution Kaela Casey, Laura Worden Chapter 2 Library spaces: inspiration and collaboration Susan Van Alstyne Chapter 3 Events and extravaganzas at Cunningham Memorial Library Karen Evans Chapter 4 Librarians as event coordinators: building partnerships and engagement through user-centered programs Joe Clark Chapter 5 Digital engagement in delivering library services: a case study from the State Library of New South Wales Kathryn Barwick, Mylee Joseph Chapter 6 From idea to Instagram: how an academic library marketing committee created a character for the YouTube generation Joyce Garczynski, Laksamee Putnam, Lisa Woznicki Chapter 7 Promoting digital library services through workshops Tracy C. Bergstrom, Alexander Papson Chapter 8 It¿s the end of the world as we know it¿ or is it? Looking beyond the new librarianship paradigm Rebecca Parker, Dana McKay Chapter 9 Embedded Librarians: Case Studies from Loyola University New Orleans Teri Gallaway, Elizabeth Kelly, Brian Sullivan, Malia Willey Chapter 10 Democratizing Digital: The Highway 89 Digital Collection and the Promise of Inclusive Online Collaboration Brad Cole, Clint Pumphrey, Liz Woolcott Index About the Editor and Contributors

Notă biografică

Bradford Lee Eden is Dean of Library Services at Valparaiso University. He is editor of OCLC Systems & Services: Digital Library Perspectives International; The Bottom Line: Managing Library Finances; Library Leadership & Management, the journal of the Library Leadership & Management Association (LLAMA) within the American Library Association; and The Journal of Tolkien Research, a new, open-access peer-reviewed journal. He is also on the editorial boards of Library Hi Tech, Advances in Library Administration and Organization, and The Journal of Film Music