Marketing Breakfast is an introduction to marketing which analyses all the aspects a business person, start-up or anyone interested needs to know. The book analyses in a very simple way what marketing is and guides the reader how to create and implement a simple yet effective marketing strategy. Through the practical part of the book, the reader will be able to develop an effective marketing strategy for any company. Marketing Breakfast is packed with practical advice and insights that will make you return to the book again and again.
The book starts with an explanation about what marketing means. It goes on to explore fundamental elements that may affect the marketing process, like consumers' behaviour, target groups and pricing. Then it explains marketing techniques which will guide you to better understand the aspects that can affect your company's results. In the third part, the book introduces the readers to the environment of traditional media, new media and promotion methods. At the end of the book, there is a practical part which guides the reader to prepare a marketing strategy step by step, which will be ready at the end of the book.