IntroductionWhy do organizations need have marketing communication strategy? What are the differences between owned marketing communication strategy organization and non oened marketing communication strategy organization? How can bring benefits if the organization has implemented marketing communication strategy? What are the weaknesses if the organization has not implemented marketing communication strategy? In my this book, it has two parts. Part one explains what are marketing communication strategy functions and benefits. Part two indicate some case studies to explain how and why the industries need marketing communication strategy to be implemented in organizations.I shall give opinions to explain what advantages that why and how marketing communication strategy will bring to any organization after it had implemented to let readers to know. This book can teach students and marketing practicers to increase marketing communication knowledge and concept how to apply to any organizations in order to achieve sale growth and build consumer positive emotion to choose to buy the brand's product or consume service.