Marketing Competences and Strategic Flexibility in China
Autor Y. Wang, R. Li-Huaen Limba Engleză Hardback – dec 2006
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Specificații
ISBN-13: 9780230013506
ISBN-10: 0230013503
Pagini: 261
Ilustrații: XVI, 261 p. 3 illus.
Dimensiuni: 140 x 216 x 20 mm
Greutate: 0.45 kg
Ediția:2007
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Locul publicării:London, United Kingdom
ISBN-10: 0230013503
Pagini: 261
Ilustrații: XVI, 261 p. 3 illus.
Dimensiuni: 140 x 216 x 20 mm
Greutate: 0.45 kg
Ediția:2007
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Locul publicării:London, United Kingdom
Cuprins
Introduction Philosophical Notion and Framework of the Book Turbulent Chinese Business Environment Constructs and Constituents of Core Competences Conversation with Senior Chinese Business Executives A Structured Survey in Beijing, Tianjin and Shenzhen Creation of Strategic Flexibility and Core Competence Building Dynamic Capability for Superior Customer Performance Discussions and Conclusion
Notă biografică
YONGGUI WANG is Professor of Organizational Strategy and Marketing at the School of Business, Nanjiing University, China.
RICHARD LI-HUA is Reader of Technology Management at Newcastle Business School in the UK, and the Editor of the Journal of Technology Management in China.
RICHARD LI-HUA is Reader of Technology Management at Newcastle Business School in the UK, and the Editor of the Journal of Technology Management in China.