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Marketing Competences and Strategic Flexibility in China

Autor Y. Wang, R. Li-Hua
en Limba Engleză Hardback – dec 2006
Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.
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Specificații

ISBN-13: 9780230013506
ISBN-10: 0230013503
Pagini: 261
Ilustrații: XVI, 261 p. 3 illus.
Dimensiuni: 140 x 216 x 20 mm
Greutate: 0.45 kg
Ediția:2007
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Locul publicării:London, United Kingdom

Cuprins

Introduction Philosophical Notion and Framework of the Book Turbulent Chinese Business Environment Constructs and Constituents of Core Competences Conversation with Senior Chinese Business Executives A Structured Survey in Beijing, Tianjin and Shenzhen Creation of Strategic Flexibility and Core Competence Building Dynamic Capability for Superior Customer Performance Discussions and Conclusion

Notă biografică

YONGGUI WANG is Professor of Organizational Strategy and Marketing at the School of Business, Nanjiing University, China.

RICHARD LI-HUA is Reader of Technology Management at Newcastle Business School in the UK, and the Editor of the Journal of Technology Management in China.