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Marketing Fashion, Second Edition: Strategy, Branding and Promotion

Autor Henrik Kubel, Scott Williams, Harriet Posner
en Limba Engleză Paperback – 16 aug 2015
A practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. This book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.
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Specificații

ISBN-13: 9781780675664
ISBN-10: 1780675666
Pagini: 240
Ilustrații: 300 colour illustrations
Dimensiuni: 190 x 256 x 18 mm
Greutate: 0.86 kg
Ediția:Revised
Editura: LAURENCE KING

Notă biografică

Harriet Posner is Course Leader for fashion communication and promotion at Norwich University of the Arts, UK. After graduating from Central Saint Martins College of Art & Design in London, she established her own knitwear label selling in major stores worldwide. She has a wealth of experience as a fashion designer, retail buyer, and international consultant in fashion marketing and branding. Harriet is a passionate mentor of new and emerging talents in the fashion industry.