Cantitate/Preț
Produs

Marketing for a Better World

Autor Stephen A. Engelking
en Limba Engleză Paperback
What is new in this book, is the attempt to connect marketing theory to the concept of holistic strategy which I discuss in my series on strategic management, 'The Beans and the Dreams'. I would like to encourage the reader to go beyond what is to be found here and instead to set out on a road of discovery for better marketing for better organizations and a better society. My wish is that the use of a holistic strategy will find its way into the business of marketing. This is urgently needed at a time when marketing has often lost its clear customer and societal focus and function.
Citește tot Restrânge

Preț: 11909 lei

Nou

Puncte Express: 179

Preț estimativ în valută:
2279 2334$ 1896£

Carte disponibilă

Livrare economică 25 februarie-11 martie

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781480049291
ISBN-10: 1480049298
Pagini: 212
Dimensiuni: 140 x 216 x 12 mm
Greutate: 0.27 kg
Editura: CREATESPACE