Cantitate/Preț
Produs

Marketing Libraries in a Web 2.0 World: IFLA Publications, cartea 145

Editat de Dinesh Gupta, Réjean Savard
en Limba Engleză Hardback – 16 mai 2011
Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.
Citește tot Restrânge

Din seria IFLA Publications

Preț: 88324 lei

Preț vechi: 107712 lei
-18% Nou

Puncte Express: 1325

Preț estimativ în valută:
16905 17572$ 14003£

Carte disponibilă

Livrare economică 15-29 ianuarie 25

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9783110263312
ISBN-10: 3110263319
Pagini: 175
Ilustrații: Illustrations
Dimensiuni: 155 x 230 x 20 mm
Greutate: 0.41 kg
Editura: De Gruyter
Colecția De Gruyter Saur
Seria IFLA Publications

Locul publicării:Berlin/Boston

Notă biografică

Réjean Savard, Université de Montréal, Quebec, Canada and Dinesh K. Gupta, Vardhaman Mahaveer Open University, Kota, India