Marketing Madness: A Survival Guide For A Consumer Society

en Limba Engleză Hardback – 18 apr 2019

In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team—and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers. Michael Jacobson, founder of the Washington, D.C

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Specificații

ISBN-13: 9780367009076
ISBN-10: 0367009072
Pagini: 262
Dimensiuni: 170 x 254 mm
Greutate: 0.64 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Cuprins

Foreword -- Prologue -- The Face of Commercialism -- Targeting Children -- The Private and Public Airwaves -- Chapter Three -- Sexism and Sexuality in Advertising -- Co-opting Civic Groups, Culture, Sports -- Chapter Six -- Chapter Seven -- Commercialized Holidays and Rituals -- Facing Commercialism -- The Impact of Commercialism -- Call to Action

Notă biografică

Michael F. Jacobson is co-founder of the Center for the Study of Commercialism and executive director of the Center for Science in the Public Interest. Jacobson is also author or co-author of What Are We Feeding Our Kids, Marketing Disease to Hispanics, and many other books and reports.
Laurie Ann Mazur writes on issues of environmental and social justice.

Descriere

Center for the Study of Commercialism (CSC), and Laurie Mazur have produced the book on marketing mania in the United States and the deleterious effects it is having on our ailing culture.

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