Marketing Management: An International Perspective: Case Studies
Autor Dominique Turpin, Kamran Kashanien Limba Engleză Paperback – 3 iun 1999
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Specificații
ISBN-13: 9780333750087
ISBN-10: 033375008X
Pagini: 512
Dimensiuni: 189 x 246 x 26 mm
Greutate: 0.97 kg
Ediția:1990
Editura: Bloomsbury Publishing
Colecția Red Globe Press
Locul publicării:London, United Kingdom
ISBN-10: 033375008X
Pagini: 512
Dimensiuni: 189 x 246 x 26 mm
Greutate: 0.97 kg
Ediția:1990
Editura: Bloomsbury Publishing
Colecția Red Globe Press
Locul publicării:London, United Kingdom
Caracteristici
Written by professors from IMD a leading international business school with an international reputation for producing high-quality case studies
Notă biografică
KAMRAN KASHANI and DOMINIQUE TURPIN are both Professors of Marketing at IMD (International Institute for Management Development, Switzerland.)
Cuprins
INTRODUCTION TO MARKETING The SkiSailer: Marketing A Young Investor's Dream Delissa in Japan MARKETING DECISIONS: THE FIVE 'Ps' Segmentation and Positioning Konica Corporation Kirin Brewery Co. Ltd. (A) (Kirin Brewery Co. Ltd. (B) Teacher's Manual) (Kirin Brewery Co. Ltd. (C) Teacher's Manual) Product Line Daewoo Motor Company UK (A) Interdrinks Salomon: The Monocoque Ski Service Policy Hong Kong and Shenzhen Bank (A) Hong Kong and Shenzhen Bank (B) Hong Kong and Shenzhen Bank (C) Hong Kong and Shenzhen Bank (D) Hong Kong and Shenzhen Bank (E) Hong Kong and Shenzhen Bank (F) Pricing Computron Inc. Pharma Swede: Gastirup Distribution Jordan A/S GPS One-Hour Service: Moving Abroad Communication Ericsson's Global Brand Campaign Mediquip S.A. INTERNATIONAL MARKETING: GLOBAL INTEGRATION AND STRATEGY Libby's Beverages: UM Bongo Fruit Drink Hilti Corporation (A) (Hilti Corporation (B) Teacher's Manual) Haaks Europe INTERNATIONAL MARKETING: ORGANISATION & STRATEGY IMPLEMENTATION Alto Chemicals Europe (Alto Chemicals Europe Teacher's Manual) Sony Europa (A) (Sony Europa (B) Teacher's Manual) (Sony Europa (C) Teacher's Manual).