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Marketing Management: An International Perspective: Case Studies

Autor Dominique Turpin, Kamran Kashani
en Limba Engleză Paperback – 3 iun 1999
Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced by leading international companies from around the world. Including cases from America, Asia and Europe, this collection is an ideal supplement to both marketing management or international marketing courses at both undergraduate and MBA level.Written by professors at IMD, one of the leading international business schools with a reputation for writing top-quality cases, this text is an invaluable resource for students of business and marketing. Providing both text and cases, the book is supported by a Tutor's Guide, based on the authors' own teaching experience, which provides a roadmap and guidance on how to best use each case.
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Specificații

ISBN-13: 9780333750087
ISBN-10: 033375008X
Pagini: 512
Dimensiuni: 189 x 246 x 26 mm
Greutate: 0.97 kg
Ediția:1990
Editura: Bloomsbury Publishing
Colecția Red Globe Press
Locul publicării:London, United Kingdom

Caracteristici

Written by professors from IMD a leading international business school with an international reputation for producing high-quality case studies

Notă biografică

KAMRAN KASHANI and DOMINIQUE TURPIN are both Professors of Marketing at IMD (International Institute for Management Development, Switzerland.)

Cuprins

INTRODUCTION TO MARKETING The SkiSailer: Marketing A Young Investor's Dream Delissa in Japan MARKETING DECISIONS: THE FIVE 'Ps' Segmentation and Positioning Konica Corporation Kirin Brewery Co. Ltd. (A) (Kirin Brewery Co. Ltd. (B) Teacher's Manual) (Kirin Brewery Co. Ltd. (C) Teacher's Manual) Product Line Daewoo Motor Company UK (A) Interdrinks Salomon: The Monocoque Ski Service Policy Hong Kong and Shenzhen Bank (A) Hong Kong and Shenzhen Bank (B) Hong Kong and Shenzhen Bank (C) Hong Kong and Shenzhen Bank (D) Hong Kong and Shenzhen Bank (E) Hong Kong and Shenzhen Bank (F) Pricing Computron Inc. Pharma Swede: Gastirup Distribution Jordan A/S GPS One-Hour Service: Moving Abroad Communication Ericsson's Global Brand Campaign Mediquip S.A. INTERNATIONAL MARKETING: GLOBAL INTEGRATION AND STRATEGY Libby's Beverages: UM Bongo Fruit Drink Hilti Corporation (A) (Hilti Corporation (B) Teacher's Manual) Haaks Europe INTERNATIONAL MARKETING: ORGANISATION & STRATEGY IMPLEMENTATION Alto Chemicals Europe (Alto Chemicals Europe Teacher's Manual) Sony Europa (A) (Sony Europa (B) Teacher's Manual) (Sony Europa (C) Teacher's Manual).