Marketing maven and writer Lorrie Beauchamp shares what she learned during 35 years in the ad industry, to help shoppers be more aware of mindless consuming and the clever "tricks" used to seduce us on a daily basis. Readers will benefit from her knowledge and insights, in four easy-to-read illustrated chapters. Includes a look back at some golden oldies in the ad world and some tips for being a smart shopper in the Internet age. If you liked Naomi Klein's "No Logo," you'll really enjoy "Marketing, My Ass "