Personal Marketing is a tool for valuing the human being in all its attributes and characteristics. In the individual context, Personal Marketing arose from the need to have an indispensable tool in differentiating a professional in the labor market. It is the starting point for projecting image, that is, the brand of the staff, with the aim of developing their CHA (knowledge, skills and attitudes), launching themselves in the labor market and sustaining the product. It is to publicize or "sell" your image, giving yourself the advantages in social and professional encounters, turning them into possible business.