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Marketing Public Transit: A Strategic Approach de J. E. Bateson

Marketing Public Transit: A Strategic Approach: Praeger Special Studies Series in Comparative Education

Autor J. E. Bateson, Steven E. Permut, Chris Lovelock, Gordon Lewin, George S. Day
en Limba Engleză Hardback – 31 oct 1987

"Marketing Public Transit" provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.

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Specificații

ISBN-13: 9780275924997
ISBN-10: 0275924998
Pagini: 238
Dimensiuni: 150 x 240 mm
Greutate: 0.49 kg
Editura: Praeger
Seria Praeger Special Studies Series in Comparative Education

Descriere

Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.

Notă biografică

CHRISTOPHER H. LOVELOCK is an Associate Professor at the Harvard Business School.

GORDON LEWIN is Principal in the firm of Gordon Lewin and Associates, a consulting firm specializing in marketing and planning for the transportation community.

GEORGE S. DAY is Professor of Marketing at the University of Toronto.

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