Cantitate/Preț
Produs
Total produse
Vezi coșul
Marketing Research for the Tourism, Hospitality and Events Industries de Bonita Kolb

Marketing Research for the Tourism, Hospitality and Events Industries

Autor Bonita Kolb
en Limba Engleză Paperback – 20 iun 2025
This user-friendly textbook covers qualitative, quantitative and social media research methods to provide students and course leaders with an accessible guide for learning and teaching marketing research from start to finish.
Citește tot Restrânge

Preț: 36293 lei

Nou

Puncte Express: 544
Preț estimativ în valută:
6949€ • 7128$ • 5851£

Carte nepublicată încă


Wish list
Gift list
Am citit!
Adaugă în listă
Doresc să fiu notificat când acest titlu va fi disponibil:
Trimite
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781032940380
ISBN-10: 1032940387
Pagini: 196
Dimensiuni: 174 x 246 mm
Editura: Taylor & Francis Ltd.

Cuprins

Chapter One: Researching Changing Visitor Preferences; Chapter Two: Understanding Cultural and Ethical Research Issues; Chapter Three: Starting the Research Process; Chapter Four: Choosing Research Participants; Chapter Five: Writing a Visitor Survey ; Chapter Six: Administering Visitor Surveys; Chapter Seven: Moderating Focus Groups ; Chapter Eight: Managing Projective Techniques and Observation Research; Chapter Nine: Conducting Visitor Interviews; Chapter Ten: Using Social Media to Conduct Research; Chapter Eleven: Analyzing Research Data; Chapter Twelve: Preparing the Report and Presentation;

Notă biografică

Bonita Kolb is Emeritus Professor at Lycoming College, Williamsport, USA, currently living in Nashville, Tennessee.