You probably went into business with a vision of how your life was going to be when your business really took off. Dreams of spending more quality time with your family, loved ones and community; of finally having financial independence and freedom. If that's not working out quite how you imagined it, then there's a reason that you probably can't see, because it's hiding right in front of you. When you do see it, it will be forehead slappingly obvious. That's what this book is all about. Because of an inherent flaw that came about as a result of how marketing developed, you are doomed to mediocrity before you start. The way that most businesses promote themselves, makes them look the same as everyone else so they are forced to compete on price. Sound familiar ? When most business owners think about marketing they think about tactics, not strategy. They do not set out to create a business that nobody else can compete with. They do not set out to dominate their industry. It's not your fault. it's the marketing myth that everyone has been sold into. Instead of considering who and what they need to be to lead their market, they listen to advertising agencies. And these agencies, through no fault of their own, other than ignorance, set you on the hard path. The path into the briar patch and the stony ground. They tell you; You need a website, a brochure, a TV ad or a radio spot. You need exposure. None of these things are marketing. They are just media channels. This book will teach you how to capture the hearts and minds of your prospective customers and existing clients by providing what is relevant and important to them. Meanwhile, your competitors will be busy capturing their name and email address so they can Spam them to death with stuff your future customers are not really interested in. You will learn the importance of following up the right way with the right message at the right time and how much money, leverage and market share you are almost certainly leaving on the table, right now. I don't care if you have been in business for 20 years or more and have been getting what would be described as good or even great results. This book is here to tell you how you can scoop up the easy money that everyone else is leaving behind. You're about to learn why you are forced to compete on price all the time and why people always ask "How much do you charge?" This is really obvious stuff once you can see it, but the problem is that the Madison Avenue types have got a large financial interest in keeping you ignorant and on the hook for more "exposure." Exposure doesn't pay your bills or make payroll. It doesn't feed your kids or pay the mortgage. Worst of all it keeps you on that hamster wheel, with no end in sight. Running just to stand still. Continuously. This is a book that is designed to liberate you from the grind of your business and the clutches of mainstream marketing. It shows you how you can reconnect with and make real, all of those big dreams you had when you first started out in business. It's all about how to write the message that connects you to what's most relevant to the problems your prospects are trying to solve or the dreams they want to manifest. The biggest risk to your business right now is inaction and your competitors reading this book before you do...