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Marketing the Populist Politician: The Demotic Democrat

Autor R. Busby
en Limba Engleză Hardback – 26 aug 2009
Images of political leaders as everyday figures, involved in commonplace activities, now form an increasingly important aspect of electoral presentation. This text examines how and why selected political figures have embraced a populist agenda in a social context and addresses the scope and limitations of such an approach in the US and the UK.
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Specificații

ISBN-13: 9780230522275
ISBN-10: 0230522270
Pagini: 232
Ilustrații: IX, 232 p.
Dimensiuni: 140 x 216 x 20 mm
Greutate: 0.45 kg
Ediția:2009
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Locul publicării:London, United Kingdom

Cuprins

Introduction Leadership and Ordinariness Cloth Coats and Camelot Thatcher and Major: Marketing a Conservative Identity Confronting an Elite Identity New Labour and Tony Blair Bush, NASCAR Dads and Wal-Mart Moms Cameron and Brown Conclusion

Notă biografică

ROBERT BUSBY is Lecturer in Politics at Liverpool Hope University, UK. He has written previously on the field of political scandal in American politics and has published work on the Iran-Contra affair and the Clinton-Lewinsky scandal.