Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever
Autor Jeff Fromm, Christie Gartonen Limba Engleză Paperback – 4 mar 2024
The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them.
Based on original market research, this book reveals the eight attitudes shared by most Millennials, including how they:
- Value social networking and aren't shy about sharing opinions
- Refuse to remain passive consumers but expect to participate in product development and marketing
- Demand authenticity and transparency
- Are highly influential, swaying parents and peers
- Are not all alike; therefore, understanding key segments is invaluable
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Specificații
ISBN-13: 9781400245659
ISBN-10: 1400245656
Pagini: 218
Dimensiuni: 152 x 229 mm
Greutate: 0.27 kg
Editura: Amacom
Colecția Amacom
Locul publicării:Nashville, United States
ISBN-10: 1400245656
Pagini: 218
Dimensiuni: 152 x 229 mm
Greutate: 0.27 kg
Editura: Amacom
Colecția Amacom
Locul publicării:Nashville, United States
Descriere
Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.
The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them.
Based on original market research, this book reveals the eight attitudes shared by most Millennials, including how they:
The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them.
Based on original market research, this book reveals the eight attitudes shared by most Millennials, including how they:
- Value social networking and aren't shy about sharing opinions
- Refuse to remain passive consumers but expect to participate in product development and marketing
- Demand authenticity and transparency
- Are highly influential, swaying parents and peers
- Are not all alike; therefore, understanding key segments is invaluable