Kurs Marketing v otraslyakh i sferakh deyatel'nosti izuchaetsya v vysshikh uchebnykh zavedeniyakh s ekonomicheskim uklonom, formiruya neobkhodimyy uroven' znaniy po razvitiyu marketinga v razlichnykh otraslyakh deyatel'nosti. Dannaya uchebnaya distsiplina priblizhaet uchashchikhsya k ponimaniyu real'nykh protsessov, proiskhodyashchikh v marketingovoy srede razlichnykh otrasley deyatel'nosti, sposobstvuet formirovaniyu u molodogo pokoleniya kompleksnogo sistemnogo myshleniya i vooruzhaet ikh nauchnym instrumentariem marketingovogo analiza. Uchebnoe posobie vklyuchaet: voprosy dlya obsuzhdeniya, situatsii, voprosy dlya samokontrolya, testy, zadachi, temy dokladov. Predlozhennaya struktura uchebnogo posobiya pomozhet studentam dnevnogo i zaochnogo otdeleniya urovnya bakalavriat po napravleniyam podgotovki 080200 Menedzhment, 080100 Ekonomika izuchit' kurs Marketing v otraslyakh i sferakh deyatel'nosti v vuze.