Over the last 10 years or so, the internet has become more and more ingrained in our daily lives. People use the internet to search for almost everything, including local businesses and other local information. In fact, more often than not, it's the first place people go to find 'things.' Now, with the explosive growth of smartphones like Blackberries, Androids and the iPhone, this move to searching for everything online is just going to happen faster. If you're not reaching your customers (and potential customers) in the places they're searching for information, you're going to get left behind - by your competition, that is. In this book, we're going to look at some of the things that you need to be aware of when marketing on the web, as well as some of the ways that you can not only reach new customers, but get your existing customers to spend more money with you, and do it more often. It's time to move from "Old School" marketing to today's style of marketing, utilizing technology and resources that are making headlines.