Marketing
Autor Robert Murdick, Ruth Thaler-Carteren Limba Engleză Paperback – mai 2019
6 page laminated guide includes:
- Core Concepts
- Marketing Perspectives
- Key Marketing Perspectives to Guide Marketers
- The Marketing Environment
- The Role of Marketing
- Cross-Cultural Marketing
- Target Markets
- Market Segmentation
- Products
- Goods, Services
- Total Product, Consumer Products
- Organizational or Industrial Products
- Product Development & the Product Life Cycle (PLC)
- Branding
- Product Mix Strategies
- Communications in Marketing
- Personal Selling
- Managing the Sales Force
- Advertising, Advertising Techniques
- Sales Promotion
- Public Relations
- Social Media & Online Content
- Online Content
- Big Data & Social Media Analytics
- Opinion Leaders & Social Media Influencers
- Distribution: Channels & Logistics
- Channel of Distribution
- Retailing, Wholesaling or Wholesale Trade
- Marketing Logistics Management: Physical Distribution
- Consumer Privacy & Security
- Purchasing Decisions
- Commercial & Industrial Market Purchase
- Market & Consumer Purchase
- The Adoption Process
- Marketing Research & Decision Making
- Marketing Research Process
- Types of Research, Sources of Data
- Price Determination
- Pricing Objectives
- Pricing Methods in Practice
- Nonprofit Marketing
Preț: 44.05 lei
Nou
Puncte Express: 66
Preț estimativ în valută:
8.43€ • 8.70$ • 6.99£
8.43€ • 8.70$ • 6.99£
Carte indisponibilă temporar
Doresc să fiu notificat când acest titlu va fi disponibil:
Se trimite...
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9781423239918
ISBN-10: 1423239911
Pagini: 6
Dimensiuni: 211 x 277 x 3 mm
Greutate: 0.14 kg
Ediția:2nd Second Edition, New Edition, Updated & Revised edition
Editura: Barcharts
ISBN-10: 1423239911
Pagini: 6
Dimensiuni: 211 x 277 x 3 mm
Greutate: 0.14 kg
Ediția:2nd Second Edition, New Edition, Updated & Revised edition
Editura: Barcharts