Monografiya soderzhit aktual'nuyu informatsiyu o sisteme marketingovykh issledovaniy v vysshem obrazovanii. Predlozhen obzor podkhodov k ponyatiyu kachestva obrazovatel'nykh uslug, marketingu universitetov. Dany rezul'taty monitoringa sovremennogo sostoyaniya marketingovykh issledovaniy v VUZakh Rossii, ikh tseli, ob"ekty, metody. V rabote soderzhitsya analiz avtorskogo marketingovogo issledovaniya, provedyennogo s tsel'yu vyyavleniya ozhidaniy studentov i rabotodateley ot uslug vysshego uchebnogo zavedeniya. Predstavleny unikal'nye modeli po povysheniyu kachestva obrazovatel'nykh uslug s uchyetom kompetentnostnogo podkhoda dlya studentov VUZov Rossii - Shkola prakticheskogo menedzhmenta, mezhdistsiplinarnyy ekzamen v formate case-study, Poligon inzhenernogo predprinimatel'stva. Monografiya budet polezna menedzheram po marketingu vysshikh uchebnykh zavedeniy, spetsialistam po organizatsii uchebnoy raboty studentov, prepodavatelyam VUZov.