Marketplace of the Marvelous de Erika Janik

Marketplace of the Marvelous: The Strange Origins of Modern Medicine

Erika Janik

An entertaining introduction to the quacks, snake-oil salesmen, and charlatans, who often had a point
Despite rampant scientific innovation in nineteenth-century America, traditional medicine still adhered to ancient healing methods, subjecting patients to bleeding, blistering, and induced vomiting and sweating. Facing such horrors, many patients ran with open arms to burgeoning practices that promised new ways to cure their ills. Hydropaths offered cures using healing waters and tight wet-sheet wraps. Phineas Parkhurst Quimby experimented with magnets and tried to replace bad, diseased thoughts with good, healthy thoughts, while Daniel David Palmer reportedly restored a man s hearing by knocking on his vertebrae. Lorenzo and Lydia Fowler used their fingers to read their clients heads, claiming that the topography of one s skull could reveal the intricacies of one s character. Lydia Pinkham packaged her Vegetable Compound and made a famous family business from the homemade cure-all. And Samuel Thomson, rejecting traditional medicine, introduced a range of herbal remedies for a vast array of woes, supplemented by the curative powers of poetry.
Bizarre as these methods may seem, many are the precursors of today s notions of healthy living. We have the nineteenth-century practice of medical gymnastics to thank for today s emphasis on regular exercise, and hydropathy s various water cures for the notion of regular bathing and the mantra to drink eight glasses of water a day. And much of the philosophy of health introduced by these alternative methods is reflected in today s patient-centered care and holistic medicine, which takes account of the body and spirit.
Moreover, these entrepreneurial alternative healers paved the way for women in medicine. Shunned by the traditionalists and eager for converts, many of the masters of these new fields embraced the training of women in their methods. Some women, like Pinkham, were able to break through the barriers to women working to become medical entrepreneurs themselves. In fact, next to teaching, medicine attracted more women than any other profession in the nineteenth century, the majority of them in irregular health systems.
These eccentric ideas didn t make it into modern medicine without a fight, of course. As these new healing methods grew in popularity, traditional doctors often viciously attacked them with cries of quackery and pressed legal authorities to arrest, fine, and jail irregulars for endangering public safety. Nonetheless, these alternative movements attracted widespread support from everyday Americans and the famous alike, including Mark Twain, Louisa May Alcott, and General Ulysses S. Grant with their messages of hope, self-help, and personal empowerment.
Though many of these medical fads faded, and most of their claims of magical cures were discredited by advances in medical science, a surprising number of the theories and ideas behind the quackery are staples in today s health industry. Janik tells the colorful stories of these quacks, whose oftentimes genuine wish to heal helped shape and influence modern medicine.

"From the Hardcover edition.""

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Cuprins

INTRODUCTION
Medicine at the Crossroads

CHAPTER ONE
Every Man His Own Physician: Thomson’s Botanic Medicine

CHAPTER TWO
The Only True Science of the Mind: Phrenology

CHAPTER THREE
Quenching Thirst, Healing Pain: Hydropathy

CHAPTER FOUR
Dilutions of Health: Homeopathy

CHAPTER FIVE
Hypnotized: Mesmer and His Mental Magic

CHAPTER SIX
Selling Snake Oil: Patent Medicine

CHAPTER SEVEN
Manual Medicine: Osteopathy and Chiropractic

CHAPTER EIGHT
The Fall and Rise of Alternative Medicine

ACKNOWLEDGMENTS

NOTES

BIBLIOGRAPHY

INDEX

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Marketplace of the Marvelous: The Strange Origins of Modern Medicine

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