Mass Appeal: Communicating Policy Ideas in Multiple Media
Autor Justin Gesten Limba Engleză Paperback – 5 sep 2020
Preț: 132.26 lei
Preț vechi: 145.76 lei
-9% Nou
Puncte Express: 198
Preț estimativ în valută:
25.32€ • 26.37$ • 21.01£
25.32€ • 26.37$ • 21.01£
Carte disponibilă
Livrare economică 13-18 ianuarie
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9780190062187
ISBN-10: 0190062185
Pagini: 208
Dimensiuni: 137 x 208 x 15 mm
Greutate: 0.25 kg
Editura: Oxford University Press
Colecția OUP USA
Locul publicării:New York, United States
ISBN-10: 0190062185
Pagini: 208
Dimensiuni: 137 x 208 x 15 mm
Greutate: 0.25 kg
Editura: Oxford University Press
Colecția OUP USA
Locul publicării:New York, United States
Recenzii
Presents a practical guide to communicating policy proposals broadly, strategically, and effectively, discussing the fundamentals and principles of seven specific forms of communication.
Mass Appeal is a guide for researchers who want to improve their ability to make a policy impact with their research. The focus is on understanding the strengths and weaknesses of different media for communicating research ideas and their implications, and on providing simple, straightforward and practical advice. The book is likely to be useful for researchers across the career spectrum, from PhD students to senior and established scholars...This book is a timely contribution, with the rise of 'fake news' and increasing challenges to the authority of research knowledge and experts. In Mass Appeal, researchers have a tool kit to support them in countering these trends.
Gest practices what he preaches: Mass Appeal is written with clarity, precision, and clear target in mind. Too many brilliant ideas and insights are trapped in the weeds of expert jargon. Gest shows you the path out of the jungle and into the light.
This much-needed book provides the essential building blocks for communication and an array of examples that will help students and professionals write and speak more effectively.
Justin Gest's Mass Appeal is concise, compelling, and powerful — just like good strategic communication itself. Loaded with real-life examples and practical advice, the book lays out why strategic communication matters and how to do it effectively.
Mass Appeal is a guide for researchers who want to improve their ability to make a policy impact with their research. The focus is on understanding the strengths and weaknesses of different media for communicating research ideas and their implications, and on providing simple, straightforward and practical advice. The book is likely to be useful for researchers across the career spectrum, from PhD students to senior and established scholars...This book is a timely contribution, with the rise of 'fake news' and increasing challenges to the authority of research knowledge and experts. In Mass Appeal, researchers have a tool kit to support them in countering these trends.
Gest practices what he preaches: Mass Appeal is written with clarity, precision, and clear target in mind. Too many brilliant ideas and insights are trapped in the weeds of expert jargon. Gest shows you the path out of the jungle and into the light.
This much-needed book provides the essential building blocks for communication and an array of examples that will help students and professionals write and speak more effectively.
Justin Gest's Mass Appeal is concise, compelling, and powerful — just like good strategic communication itself. Loaded with real-life examples and practical advice, the book lays out why strategic communication matters and how to do it effectively.
Notă biografică
Justin Gest is Associate Professor of Policy and Government at George Mason University's Schar School of Policy and Government. He is the author of Apart: Alienated and Engaged Muslims in the West (2010); The New Minority: White Working Class Politics in an Age of Immigration and Inequality (2016); The White Working Class: What Everyone Needs to Know (2018); and co-author of Crossroads: Comparative Immigration Regimes in a World of Demographic Change (2018). In 2014 and 2020, he received Harvard University's Joseph R. Levenson Memorial Teaching Prize and George Mason University's Teaching Excellence Award, respectively each university's highest award for faculty teaching.