Cantitate/Preț
Produs

Mass Communications Research Methods: A Step-by-Step Approach: Routledge Library Editions: Communication Studies

Autor H.J. Hsia
en Limba Engleză Hardback – 4 noi 2015
Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.
Citește tot Restrânge

Din seria Routledge Library Editions: Communication Studies

Preț: 151347 lei

Preț vechi: 184569 lei
-18% Nou

Puncte Express: 2270

Preț estimativ în valută:
28974 30117$ 24023£

Carte tipărită la comandă

Livrare economică 05-19 februarie 25

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781138954045
ISBN-10: 1138954047
Pagini: 646
Dimensiuni: 156 x 234 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Library Editions: Communication Studies

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate and Undergraduate

Cuprins

Part 1: Communication Research and Research Organization 1. Communication Science and Research 2. Research Orientation 3. Variables, Scales and Measurement 4. Conceptualization, Operationalization, Classification, Logical Division, and Hypothesis 5. Preparatory Steps in Research Part 2: Survey Research 6. Sampling Techniques 7. Questionnaire Construction 8. Mail and Telephone Surveys 9. The Field Survey: Administration 10. The Field Survey: Interviewing Part 3: Experimental Research 11. Experimental Methods 12. Experimental Techniques 13. Experimental Designs and Procedures Part 4: Historical, Qualitative and Secondary Research 14. Historical/Qualitative Research, Observation, Case and Trend Studies 15. Secondary, Archival, Cohort and Integrative (Meta) Analysis 16. Content, Trace, Focused Group, Evaluative Analysis, and Critical Studies Part 5: The Taming of Statistics 17. Statistical Phobia and Terminology 18. The Index, Frequency Distribution, and the Central Tendency 19. Nonparametric Statistics 20. The Student t Test and Analysis of Variance 21. Correlation and Regression Part 6: Data Processing and the Computer 22. Data Processing Through Interactive Terminals 23. Job Control Language and FORTRAN 24. Use of Statistical Packages 25. Computer Composition and Formatting Programs Part 7: Writing and Disseminating 26. Scientific Writing: Preparation 27. Scientific Writing: Procedure 28. Writing Popular Articles Appendices Statistical Table. Glossary

Descriere

Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.