A successful novelist, Ray Winston is proud to be known as the "Master of Fright." He sees himself as a "dealer" who supplies readers with their drug of choice-sheer terror. And Ray truly understands what makes people cringe at sudden bumps in the night and dread looking under their beds or in their closets. Horror, after all, is his game. Ray is also proud of having overcome years of drug dependency, though his own drug of choice is cocaine. Ray, however, now has writer's block, the deadline for his next novel is fast approaching, his agent and publisher are becoming increasingly impatient, and Ray is feeling pressured. He is desperate for inspiration. When Ray and his family move to a farm in the scenic Blue Ridge Mountains of North Georgia, he believes his creative muse will surely be inspired in such a halcyon setting, far from the rat-race of city life. And Ray does find inspiration, but he also discovers that while he might be a master when it comes to telling a frightening story, he really has no understanding of horror at all-at least not "real" horror.