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Master the Media to Attract Your Ideal Clients – A Personal Marketing System for Financial Professionals

Autor D Kinney
en Limba Engleză Hardback – 11 oct 2004

Now more than ever, prospective clients want to invest and protect their hard-earned money with financial professionals who are viewed as the respected experts in their local areas. Investors are worried about the stock market, baby-boomers are focused on retirement planning, and everyone wants to make the best decisions to maximize their wealth. How can you easily attract these ideal clients who are looking for help? By becoming a financial expert in your local media!

Whether you're a financial advisor, stockbroker, insurance professional, or an accountant--if you're advising clients--you couldn't have found this book at a better time. Learning how to capitalize on the power of local media exposure is critical to achieving a breakthrough for your business. Master the Media to Attract Your Ideal Clients: A Personal Marketing System for Financial Professionals will transform you into a financial expert in your local media outlets. You will learn how to leverage your media appearances through TV, radio, newspaper, and the Internet to increase your visibility, credibility, and profitability to reach your most ideal clients.

Master the Media to Attract Your Ideal Clients outlines the key steps necessary to work with the media, create powerful exposure for yourself, and attract the clients you've always wanted. It also offers valuable tips on becoming a household name in your community as well as how to easily and quickly research and develop relationships with local and national media. This book is packed with proven, practical strategies that can help you reach the next level of success. You'll learn how to:

  • Position yourself as the financial expert in your local area and have your ideal clients calling you
  • Generate massive marketing exposure for you and your business--absolutely FREE
  • Leverage the media to fill your pipeline with new insurance and investment prospects
  • Capitalize on your unique strengths toenhance your quality of life--and work smarter, not harder
  • Capture the attention of local media contacts so they turn to you whenever they need a financial expert
  • Brand yourself as the clear choice for prospective clients

Filled with in-depth insights and hard-hitting strategies, Master the Media to Attract Your Ideal Clients is a valuable resource for all financial services professionals looking to grow their client base and increase their income. With this book as your guide, you can begin creating the kind of business you've always wanted.

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Specificații

ISBN-13: 9780471482567
ISBN-10: 0471482560
Pagini: 256
Dimensiuni: 178 x 231 x 24 mm
Greutate: 0.45 kg
Editura: Wiley
Locul publicării:Hoboken, United States

Public țintă

Financial professionals in banking, insurance, mortgage lending and accounting fields.

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Descriere

Praise for Master the Media to Attract Your Ideal Clients "This book is a marketing masterpiece. It should be required reading for all financial professionals. " -Janine Wertheim, Chief Marketing Officer Securities America, Inc. "Marketing is the lifeblood of any practice.