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Mastering Marketing

Autor John H Watson
en Limba Engleză Hardback – 30 ian 2020
Mastering Marketing is a step-by-step guide for startup entrepreneurs and small business owners who want to wrap their heads around marketing. This book offers you a big picture overview or a roadmap to marketing. You will discover that marketing is a system you build to help you lead, to cultivate relationships, drive sales and earnings growth.
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Specificații

ISBN-13: 9780981342665
ISBN-10: 0981342663
Pagini: 236
Dimensiuni: 152 x 229 x 14 mm
Greutate: 0.49 kg
Editura: Shortridge Books

Notă biografică

John is a sales and marketing coach, consultant, author and content creator who lives in Calgary, Alberta, Canada. He is the President of Accrue Performance Marketing and the author of Mastering Marketing. John's been consulting since 1993, helping people start and grow companies. John's passion is helping people start and grow businesses that are an expression of their purpose and passion. Enabling this purpose and passion is what it's all about. Sales and Marketing are just the tools we use to help make it happen. Prior to Starting Accrue, John was the VP Strategy at Rare Method Interactive, President of Advanced Information Marketing and the head of Geomatics at Komex International.