Welcome to the new world order, where mass media, a fully integrated public-opinion-forming machine of mind control had rendered the Left and Right obsolete and subservient to Zionism. Who are the people who own and operate this machine? Are they actually the Jewish Lobby? No, says Shamir. The formidable Jewish Lobby is just the visible tip of the iceberg, while below there are miles and miles of solid ice: media lords, chief editors, their favourite university pundits - in short, the Masters of Discourse. In this third volume of his writing, Israel Shamir travels around the world to find the reason for their captive hold over our thinking.