Maximizing College Success: Real-World Strategies for Surviving and Thriving is designed to help students confidently navigate the transition from high school to college and to succeed throughout their academic careers. The book illuminates the significant social and learning changes that come with college life and helps students avoid common mistakes that can impede academic and personal growth. Readers discover the complexities and challenges of both new and old relationships in college, the importance of communication savvy, and how imperative it is to balance time, money, energy, and perspective. By presenting examples of how others view student behavior, the book addresses work habits, what a university expects from its students, the importance of providing feedback and getting involved, and what to make of new rules, regulations, and procedures. Students gain practical advice for studying, networking, collaborating, learning from others, and establishing healthy, sustainable behaviors. The book concludes with critical survival tips and insight as to what students can expect after graduation. Accessible, direct, and highly practical, Maximizing College Success is an ideal resource for college students at the beginning of their academic careers and can also be used to support college orientation and success programs. Kevin R. Coulson is an emeritus professor of marketing, who established and served as the director of the Marketing Research Lab in the School of Business at Emporia State University. He earned his doctoral and master's degrees in business administration with an emphasis in marketing from the University of Nebraska-Lincoln and the University of Missouri-Columbia, respectively. He is a graduate of the United States Merchant Marine Academy, a former United States Coast Guard Officer, and sailed as a Chief Mate in the American Merchant Marine. Dr. Coulson has published numerous journal articles, cases, and proceedings as well as served as a regional business consultant within his areas of expertise, which include teaching graduate and undergraduate students, the use of technology in marketing, personal selling, sales management, and more.