McIlhenny's Gold: How a Louisiana Family Built the Tabasco Empire
Autor Jeffrey Rothfederen Limba Engleză Paperback – 20 apr 2009
A delectable and satisfying read for both Tabasco fans and business buffs, McIlhenny's Gold is the untold story of the continuing success of an eccentric, private company; a lively history of one of the most popular consumer products of all times; and an exploration of our desire to test the limits of human tolerance for fiery foods.
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Specificații
ISBN-13: 9780060721855
ISBN-10: 0060721855
Pagini: 272
Dimensiuni: 135 x 203 x 16 mm
Greutate: 0.2 kg
Ediția:Reprint
Editura: HarperCollins Publishers
Colecția HarperBusiness
ISBN-10: 0060721855
Pagini: 272
Dimensiuni: 135 x 203 x 16 mm
Greutate: 0.2 kg
Ediția:Reprint
Editura: HarperCollins Publishers
Colecția HarperBusiness
Recenzii
“[T]he history of Tabasco and its creators, the McIlhenny family, makes for a spicy…tale, and Jeffrey Rothfeder serves it up nicely.” — BusinessWeek
“[T]he unembellished saga of the McIlhenny clan is a tale that needs no seasoning.” — Portfolio
“[B]alanced and always entertaining.” — Publishers Weekly
“These days, Tabasco is nearly as ubiquitous as butter and as quotidian as salt and pepper-and this book chronicles that progression in equal parts business story and Faulknerian family saga.” — Forbes
“Rothfeder manages to tell a compelling story of single-minded product marketing, Southern social history and slavery, and the challenges endemic to all family firms.” — Library Journal
“From its legendary invention in the months after the Civil War, to the carefully guarded recipe and production and the tightly controlled employees’ town in the Louisiana swamps, Rothfeder looks at the extraordinary journey of a family from rags to riches.” — History
“[T]he unembellished saga of the McIlhenny clan is a tale that needs no seasoning.” — Portfolio
“[B]alanced and always entertaining.” — Publishers Weekly
“These days, Tabasco is nearly as ubiquitous as butter and as quotidian as salt and pepper-and this book chronicles that progression in equal parts business story and Faulknerian family saga.” — Forbes
“Rothfeder manages to tell a compelling story of single-minded product marketing, Southern social history and slavery, and the challenges endemic to all family firms.” — Library Journal
“From its legendary invention in the months after the Civil War, to the carefully guarded recipe and production and the tightly controlled employees’ town in the Louisiana swamps, Rothfeder looks at the extraordinary journey of a family from rags to riches.” — History
Notă biografică
A former BusinessWeek editor and national editor at Bloomberg News, Jeffrey Rothfeder has written for publications such as the New York Times and the Washington Post and has appeared on 20/20, Nightline, Today, Good Morning America, and Oprah. He lives in Cortlandt Manor, New York.