PROMOTIONAL DYNAMO: McCord is a tireless and effective promoter. A strong social media platform with an engaged audience, a huge list of connections that includes influencers and celebs, a wide-reaching family-oriented meal kit service, and her ability to get on national television all came together to help us sell Smoothie Project. Since then, her Instagram following has grown from 214,000 to 345,000.COMBINES TWO BESTSELLING CATEGORIES: Similar books that offer an organizational approach such as those by Marie Kondo and The Home Edit have done really well. McCord¿s book will build on this category but add specificity by focusing on the kitchen. Additionally, home cooks are hungry for ways to get food on the table for their families and turn to meal prep books for help. This book combines these two successful subjects: It is The Home Edit meets Skinnytaste Meal Prep.RECIPES THAT MAKE YOUR LIFE EASY: McCord shares her absolute favorite recipes that the whole family will love. These 100 recipes are easy to prep in advance, are great frozen, make fantastic leftovers (with ideas on how to transform leftovers into something new), and can be whipped up in a snap, making use of time-saving techniques and appliances, such as air fryers and Instant Pots.