Here comes the advertising person. They're going to pitch their publication and won't leave until you give them a check. The problem is - they can't guarantee you results. Yet time and time again we cut them a check. See anything wrong with mass advertising? Advertising needs to be done but if you're going to spend the money make sure you create a great message, promote an incredible offer and structure your ad and tracking for success. If you want to know exactly what to do, this book is for you Topics Include: Advertising 101, Headlines, Grabbers, Call-to-Action, Clinchers, Copy Writing, Coupons, Mobile Marketing, Radio, Television, Internet TV & Radio, Newspaper & Magazine, Press Releases, Article Marketing, Public Relations, Placemat Advertising. All the tips, concepts, setup steps and content are easy to understand and supported by further information on www.marketingforpetbusiness.com. Media and Advertising for Pet Businesses is part of a 5 book series on the most popular and profitable 89 marketing methods used by Pet Businesses.