Media and the American Child
Autor George Comstock, Erica Scharreren Limba Engleză Hardback – 22 apr 2007
The average American child, aged 2-17, watches 25 hours of TV per week, plays 1 hr per day of video or computer games, and spends an additional 36 min per day on the internet. 19% of children watch more than 35 hrs per week of TV. This in the face of research that shows TV watching beyond 10 hours per week decreases scholastic performance.
In 1991, George Comstock published Television and the American Child, which immediately became THE standard reference for the research community of the effects of television on children. Since then, interest in the topic has mushroomed, as the availability and access of media to children has become more widespread and occurs earlier in their lifetimes. No longer restricted to television, media impacts children through the internet, computer and video games, as well as television and the movies. There are videos designed for infants, claiming to improve cognitive development, television programs aimed for younger and younger children-even pre-literates, computer programs aimed for toddlers, and increasingly graphic, interactive violent computer games.
- Presents the most recent research on the media use of young people
- Investigates the content of children's media and addresses areas of great concern including violence, sexual behavior, and commercialization
- Discusses policy making in the area of children and the media
- Focuses on experiences unique to children and adolescents
Preț: 475.31 lei
Preț vechi: 617.30 lei
-23% Nou
Puncte Express: 713
Preț estimativ în valută:
90.100€ • 98.59$ • 75.99£
90.100€ • 98.59$ • 75.99£
Carte tipărită la comandă
Livrare economică 12-26 decembrie
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9780123725424
ISBN-10: 0123725429
Pagini: 392
Ilustrații: Illustrated
Dimensiuni: 152 x 229 x 26 mm
Greutate: 0.64 kg
Ediția:Revised
Editura: ELSEVIER SCIENCE
ISBN-10: 0123725429
Pagini: 392
Ilustrații: Illustrated
Dimensiuni: 152 x 229 x 26 mm
Greutate: 0.64 kg
Ediția:Revised
Editura: ELSEVIER SCIENCE
Public țintă
Faculty and graduate students in social psychology, sociology, cognitive development, education, communication, media studies, advertising and marketing.Cuprins
I.Demographics and Preferences in Media Use, with Special Attention to the Very Young
II.The Extraordinary Appeal of Screen Media
III.The World as Portrayed by Media
IV.Effects of Media on Scholastic Performance and the Developing Intellect
V.Young Customers—Creating the Modern Consumer through Advertising and Marketing
VI.Television Violence, Aggression, and other Behavioral Effects
VII.Learning Rules and Norms—Further Evidence of Media Effects
VIII.Knowledge for What?
II.The Extraordinary Appeal of Screen Media
III.The World as Portrayed by Media
IV.Effects of Media on Scholastic Performance and the Developing Intellect
V.Young Customers—Creating the Modern Consumer through Advertising and Marketing
VI.Television Violence, Aggression, and other Behavioral Effects
VII.Learning Rules and Norms—Further Evidence of Media Effects
VIII.Knowledge for What?