This book provides useful pointers to help journalists navigate the dilemmas they face in the professional practice. It provides an enlightening overview of the views of Mauritian journalists on their own industry and an in-depth look at the South African model for self-regulation. As part of the ethical approach, the book also reviews the main issues related to gender-sensitive reporting, in view of the significant role the media have to play in gender education. In an age of information overload, over-exposure to a hyper-mediated culture and the rise of user-generated content, journalists increasingly strive to remain relevant. The temptation to use lower standards, resort to sensationalism and even paycheck journalism is strong. Such examples of unethical practice can only further undermine the credibility of a profession which purports to act as a watchdog, a Fourth Estate. Claims that ethics is a private affair no longer hold good. Journalism is a public good and the need to a clear social contract is stronger than ever in a world where transparency and accountability are on the agenda. Mechanisms for ensuring ethical practice are essential and should be hailed as beacons for a stronger journalism.