The communication tools and outlets used for storing and delivering information are known as media. Some of its different types are print media, publishing, news media and broadcasting. The production as well as distribution of reports using different media is known as journalism. It generally serves as a fourth estate, providing opinions and critique on social issues as well as government policies. There are numerous forms of journalism such as gonzo journalism, sensor journalism and yellow journalism. Gonzo journalism makes use of a subjective and personalized style of reporting. Sensor journalism refers to the practice of using sensors to support journalistic enquiry. The writings which emphasize rumors and exaggerated claims are often termed as yellow journalism. This book elucidates the concepts and innovative models around prospective developments with respect to media, journalism and communication. It presents researches and studies performed by experts across the globe. This book will prove to be immensely beneficial to students and researchers in this field.