Is an online identity protected by freedom of expression or is it a form of publicity subject to trademark law? Is online privacy a commercial service or a public right? What are the limits of consent when dealing with privacy as a service? What are 'free', 'open', or 'public' services on the Internet and how can citizens use them effectively? This work addresses these burning issues, and many more, that preoccupy decision makers, researchers and activists at all levels of society. It covers the issues of dignity, ethics, identity, privacy, cultural diversity, public service, gate-keeping and education in an encompassing human rights-based governance framework. Considering the perils and promises of each issue, the authors make constructive recommendations, insisting on the relation between local and global governance, the public value of media and digital networks and the benefits of multi-stakeholder partnerships.