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Media Psychology de Gayle Brewer

Media Psychology

Autor Gayle Brewer
en Limba Engleză Paperback – 6 noi 2011
This edited textbook brings together broad and cutting-edge coverage of the core areas in media psychology for undergraduate, introductory-level students. Covering persuasion and influence, interaction with the media, and representation, the authors draw on specific campaigns and studies to introduce readers to key issues in this fascinating field.
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Specificații

ISBN-13: 9780230279209
ISBN-10: 0230279201
Pagini: 296
Ilustrații: 5 figures, 3 b/w tables
Dimensiuni: 156 x 234 x 15 mm
Greutate: 0.45 kg
Ediția:2011
Editura: Bloomsbury Publishing
Colecția Bloomsbury Academic
Locul publicării:London, United Kingdom

Caracteristici

Covers the essential, core topics as well as developing subject areas in media psychology, providing a broad introduction for new students

Notă biografică

Gayle Brewer is a Senior Lecturer at the University of Central Lancashire, UK. She currently leads the 'Psychology of the Media' module and teaches a range of undergraduate and postgraduate courses. Her research is regularly featured in the National and International press.

Cuprins

Introduction; G.Brewer and S.Robinson PART I: PERSUASION AND INFLUENCE Media Violence; G.Brewer Health Communication; P.Eckler and E.O'Gara Body Image and Eating Behaviour; B.Gunter and J.Smith Advertising; G.Brewer PART II: INTERACTION WITH THE MEDIA Internet and Interaction; J.Cabiria Computer and Video Games; J.Bryce and L.K.Kaye Celebrity and Parasocial Relationships; R.Lange, J.Houran and L.E.McCutcheon PART III: REPRESENTATION Portrayal of Crime; L.Heath Race and Ethnic Stereotyping; E.BehmMorawitz and D.Ta Gender Stereotyping; N.Signorielli Politics; G.G.Holyk Research Methodology; S.Robinson.