Media U – How the Need to Win Audiences Has Shaped Higher Education
Autor John Marx, Mark Garrett Cooperen Limba Engleză Paperback – 10 sep 2018
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Specificații
ISBN-13: 9780231186377
ISBN-10: 0231186371
Pagini: 320
Dimensiuni: 165 x 230 x 20 mm
Greutate: 0.48 kg
Editura: Columbia University Press
ISBN-10: 0231186371
Pagini: 320
Dimensiuni: 165 x 230 x 20 mm
Greutate: 0.48 kg
Editura: Columbia University Press
Notă biografică
Mark Garrett Cooper is professor of film and media studies at the University of South Carolina. He is the author of Love Rules: Silent Hollywood and the Rise of the Managerial Class (2003) and Universal Women: Filmmaking and Institutional Change in Early Hollywood (2011) and the coeditor of Rediscovering US Newsfilm: Cinema, Television, and the Archive (2018).
John Marx is professor of English at the University of California, Davis. He is the author of The Modernist Novel and the Decline of Empire (2005) and Geopolitics and the Anglophone Novel, 1890¿2011 (2012).
John Marx is professor of English at the University of California, Davis. He is the author of The Modernist Novel and the Decline of Empire (2005) and Geopolitics and the Anglophone Novel, 1890¿2011 (2012).
Cuprins
Acknowledgments
Introduction
1. Campus Life
2. Public Relations
3. Communications Complex
4. Not Two Cultures
5. Television, or New Media
6. Cooptation
7. Student Immaterial Labor
8. By the Numbers
9. Bad English: The Culture Wars Reconsidered
10. The Long Twentieth Century
Epilogue
Notes
Index
Introduction
1. Campus Life
2. Public Relations
3. Communications Complex
4. Not Two Cultures
5. Television, or New Media
6. Cooptation
7. Student Immaterial Labor
8. By the Numbers
9. Bad English: The Culture Wars Reconsidered
10. The Long Twentieth Century
Epilogue
Notes
Index