Memes, Monsters, and the Digital Grotesque: British Academy Monographs
Autor Cristina Moreno-Almeidaen Limba Engleză Hardback – 16 mai 2024
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Specificații
ISBN-13: 9780197267714
ISBN-10: 0197267718
Pagini: 272
Ilustrații: 15 colour images
Dimensiuni: 160 x 240 x 18 mm
Greutate: 0.71 kg
Editura: OUP/British Academy
Colecția OUP/British Academy
Seria British Academy Monographs
Locul publicării:Oxford, United Kingdom
ISBN-10: 0197267718
Pagini: 272
Ilustrații: 15 colour images
Dimensiuni: 160 x 240 x 18 mm
Greutate: 0.71 kg
Editura: OUP/British Academy
Colecția OUP/British Academy
Seria British Academy Monographs
Locul publicării:Oxford, United Kingdom
Recenzii
While memes have become a mainstay of our everyday experience on social media, we rarely reflect on what they tell us about contemporary culture. Cristina Moreno-Almeida adopts an original path to explore this global issue and its political implications, by focusing on the subcultural and political use of memes in Morocco. Reviewing countless examples and situating them in their live cultural context, Moreno-Almeida demonstrates memes' rootedness in popular culture and their role as point of contact between mass cultural consumption and online vernaculars... memes emerge as "monsters", fictitious, yet disturbingly all-real creatures, which reveal important insights about our perceptions of the world and the hidden structures of society.
Cristina Moreno-Almeida's Memes, Monsters, and the Digital Grotesque is an astonishingly lucid, complex and insightful book, adding both to our understanding of the ambit of memes within digital culture more broadly but also to our knowledge of political cultures of the grotesque in North Africa. A rich seam of original evidence moves us from horror and uncomfortable affect in culture to the role of digital visuality as a hidden transcript which engages with, critiques, or shores up power at a specific historical juncture. This is going to become a classic in our classrooms.
Almeida's book does not simply invite you to explore - it drags you, kicking and screaming, through the dark corridors of the digital/real. For researchers bold enough to face this monstrosity, Almeida offers nothing less than a generous invitation to conceive a monster theory on Moroccan culture and politics. Almeida's exploration of Moroccan society through the lens of monstrosity represents a significant intervention in Cultural Studies within Morocco. Her work enriches the ongoing theoretical and thematic debates we have initiated (Belghazi and El Maaroufs) regarding precarity, monstrosity and abjection. This anthology's expansive scope, much like its monstrosity, is also its greatest asset - inviting a wide audience to be jolted out of their comfortable assumptions about Moroccan culture.
Cristina Moreno-Almeida's Memes, Monsters, and the Digital Grotesque is an astonishingly lucid, complex and insightful book, adding both to our understanding of the ambit of memes within digital culture more broadly but also to our knowledge of political cultures of the grotesque in North Africa. A rich seam of original evidence moves us from horror and uncomfortable affect in culture to the role of digital visuality as a hidden transcript which engages with, critiques, or shores up power at a specific historical juncture. This is going to become a classic in our classrooms.
Almeida's book does not simply invite you to explore - it drags you, kicking and screaming, through the dark corridors of the digital/real. For researchers bold enough to face this monstrosity, Almeida offers nothing less than a generous invitation to conceive a monster theory on Moroccan culture and politics. Almeida's exploration of Moroccan society through the lens of monstrosity represents a significant intervention in Cultural Studies within Morocco. Her work enriches the ongoing theoretical and thematic debates we have initiated (Belghazi and El Maaroufs) regarding precarity, monstrosity and abjection. This anthology's expansive scope, much like its monstrosity, is also its greatest asset - inviting a wide audience to be jolted out of their comfortable assumptions about Moroccan culture.
Notă biografică
Dr. Cristina Moreno-Almeida is a Lecturer in Digital Culture and Arabic Cultural Studies at Queen Mary University of London and Fellow at the Queen Mary Institute for the Humanities and Social Sciences. She has worked at the Department of Digital Humanities, King's College London, and the Middle East Centre and the Department of Media and Communications at LSE. Her research interests lie at the intersection of aesthetics, politics, and cultural production. She has published on rap music, memes, the politics of resistance, nationalism, and online far-right cultures. She is the Principal Investigator of the UKRI (ERC nominated) project 'Digital Al-Andalus: Radical Perspectives Of and Through Al-Andalus' (2023-2024) which looks at the melding of historical episodes, nostalgia for lost empires, cultural difference, and violent actions on digital media.