Brian Sterling-Vete's Mental Martial Arts is a system of intellectual life-combat skills which uses the tactics and principles of the physical martial arts. All interaction in life, in business, and when communicating with others is simply an exchange of energy, power and influence. Each party is always exerting maximum influence over the other as they attempt to gain the outcome they prefer over the weaker party. The more powerful and persuasive one will usually win unless the apparently 'weaker' person is trained in the Mental Martial Arts. Using this system you can learn to verbally, intellectually, and emotionally guide, channel and redirect the energy of others, even powerful people and large organisations. In doing so, you more frequently achieve the outcome that you desire in both life and business. It also contains a specific section about how to handle a potentially hostile media in the event of a crisis. In this section, Brian combines his system of Mental Martial Arts, together with the experience he gained in over a decade with BBC TV News, to help you and your organisation stay "Media Safe". www.mentalmartialarts.tv