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Merchandise Buying and Management

Autor John Donnellan
en Limba Engleză Paperback – 6 noi 2013
The fourth edition of Merchandise Buying and Management has been updated to cover the most current information on merchandising and retailing. Written for college-level courses dealing with retail buying and the management for retail inventories, the text covers topics relevant to future buyers and store management personnel. The material is presented within the context of a contemporary retail environment-with examples from both fashion and non-fashion retailers-in which buyers often act as fiscal managers as well as product developers, and store managers play important roles in sales productivity and assortment planning. Retail technology is a theme that runs throughout the book, tied to topics such as space management, electronic data exchange, point-of-sale systems, and floor ready merchandise.
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Specificații

ISBN-13: 9781609014902
ISBN-10: 1609014901
Pagini: 464
Ilustrații: 192 illus
Dimensiuni: 187 x 235 x 30 mm
Greutate: 0.95 kg
Ediția:Revised
Editura: Bloomsbury Publishing
Colecția Fairchild Books
Locul publicării:New York, United States

Caracteristici

Increased coverage of social responsibility, sustainability, fast fashion, new media and social networking

Notă biografică

John Donnellan was Dean of Business and Computer Information Systems at Holyoke Community College, USA. For 20 years, he held management, merchandising, and sales promotions positions in various department and specialty stores. Donnellan frequently addresses trade and professional associations on current retailing topics.

Cuprins

Part One The Structure Of The Retail Industry1 Retail Merchandising2 Retailing Formats3 Retail Locations4 Retail Growth and Expansion5 Communicating with ConsumersPart Two The Development and Distribution of Consumer Products6 Fashion Merchandising7 Brands and Private Labels8 Merchandise ResourcesPart Three The Financial Aspects of Merchandising9 Measures of Productivity10 Merchandising Accounting11 Inventory ValuationPart Four Pricing, Planning, And Purchasing Retail Inventories12 Retail Pricing13 Planning Sales and Inventory14 Purchase TermsPart Five Merchandise Control and Presentation15 Merchandising Controls and Report Analysis16 Store Layout and Merchandise Presentation

Recenzii

This book offers a great insight to contemporary merchandising and retailing with key examples from fashion and non-fashion retailers. The content is enhanced at the end of each chapter by summary points, key terms/ concepts and areas of further consideration.