Merchandise Buying and Management
Autor John Donnellanen Limba Engleză Paperback – 6 noi 2013
Preț: 558.52 lei
Preț vechi: 795.26 lei
-30% Nou
Puncte Express: 838
Preț estimativ în valută:
106.92€ • 111.30$ • 88.02£
106.92€ • 111.30$ • 88.02£
Carte disponibilă
Livrare economică 10-24 ianuarie 25
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9781609014902
ISBN-10: 1609014901
Pagini: 464
Ilustrații: 192 illus
Dimensiuni: 187 x 235 x 30 mm
Greutate: 0.95 kg
Ediția:Revised
Editura: Bloomsbury Publishing
Colecția Fairchild Books
Locul publicării:New York, United States
ISBN-10: 1609014901
Pagini: 464
Ilustrații: 192 illus
Dimensiuni: 187 x 235 x 30 mm
Greutate: 0.95 kg
Ediția:Revised
Editura: Bloomsbury Publishing
Colecția Fairchild Books
Locul publicării:New York, United States
Caracteristici
Increased coverage of social responsibility, sustainability, fast fashion, new media and social networking
Notă biografică
John Donnellan was Dean of Business and Computer Information Systems at Holyoke Community College, USA. For 20 years, he held management, merchandising, and sales promotions positions in various department and specialty stores. Donnellan frequently addresses trade and professional associations on current retailing topics.
Cuprins
Part One The Structure Of The Retail Industry1 Retail Merchandising2 Retailing Formats3 Retail Locations4 Retail Growth and Expansion5 Communicating with ConsumersPart Two The Development and Distribution of Consumer Products6 Fashion Merchandising7 Brands and Private Labels8 Merchandise ResourcesPart Three The Financial Aspects of Merchandising9 Measures of Productivity10 Merchandising Accounting11 Inventory ValuationPart Four Pricing, Planning, And Purchasing Retail Inventories12 Retail Pricing13 Planning Sales and Inventory14 Purchase TermsPart Five Merchandise Control and Presentation15 Merchandising Controls and Report Analysis16 Store Layout and Merchandise Presentation
Recenzii
This book offers a great insight to contemporary merchandising and retailing with key examples from fashion and non-fashion retailers. The content is enhanced at the end of each chapter by summary points, key terms/ concepts and areas of further consideration.