Mexican Multinationals: Building Multinationals in Emerging Markets
Editat de Alvaro Cuervo-Cazurra, Miguel A. Montoyaen Limba Engleză Paperback – 23 mar 2022
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Specificații
ISBN-13: 9781108456104
ISBN-10: 1108456103
Pagini: 764
Ilustrații: 4 b/w illus.
Dimensiuni: 152 x 227 x 39 mm
Greutate: 1.01 kg
Ediția:Nouă
Editura: Cambridge University Press
Colecția Cambridge University Press
Locul publicării:New York, United States
ISBN-10: 1108456103
Pagini: 764
Ilustrații: 4 b/w illus.
Dimensiuni: 152 x 227 x 39 mm
Greutate: 1.01 kg
Ediția:Nouă
Editura: Cambridge University Press
Colecția Cambridge University Press
Locul publicării:New York, United States
Cuprins
1. Introduction Alvaro Cuervo-Cazurra; 2. Overview Miguel A. Montoya and Jorge Alcaraz; 3. Agriculture industry: SuKarne and Bachoco Miguel A. Lopez and Joan Llonch-Andreu; 4. Mining industry: Grupo Mexico and Industrias Peñoles Arturo Bernal and Isai Guizar; 5. Petroleum industry: Pemex Leticia Armenta-Fraire and Hugo Javier Fuentes-Castro; 6. Steel industry: Altos Hornos de Mexico and Industrias CH Jorge Alcaraz; 7. Food industry: Bimbo and Gruma Jorge E. Gomez and Miguel A. Lopez; 8. Beer industry: Grupo Modelo and Cuauhtémoc Moctezuma Edgar Rogelio Ramirez-Solis and Veronica Ilian Baños-Monroy; 9. Footwear: Flexi and Andrea Francisco J. Valderrey and Adriana Sanchez; 10. Cement industry: CEMEX and Chihuahua Cement Group Mario Adrian Flores-Castro and Lucia Rodriguez-Aceves; 11. Ceramic tile industry: Lamosa and Interceramic Daniel Lemus-Delgado; 12. Container and packaging industry: Vitro and Envases Universales Jose F. Moreno; 13. Automotive components: Metalsa and Nemak Laura Zapata and Andreas M. Hartmann; 14. Domestic appliance sector: MABE and MAN industries Hugo Javier Fuentes-Castro and Leticia Armenta-Fraire; 15. Retail industry: Elektra and Coppel Miguel A. Montoya, Maria E. Vazquez and Miguel A. Lopez; 16. Restaurant industry: El Pollo Loco and Alsea Edgar Muñiz-Avila, Lucia Rodriguez-Aceves and Jose Manuel Saiz-Alvarez; 17. The hospitality industry: Hoteles City Express and Grupo Posadas Eileen Daspro and Raul Montalvo; 18. Entertainment industry: KidZania and Cinépolis Raul Montalvo and Eileen Daspro; 19. Television industry: Televisa and TV Azteca Xiomara Vazquez-Guillen and Mauricio Ramirez-Grajeda; 20. Information technology: BINBIT and SOFTTEK Mauricio Cervantes-Zepeda; 21. Telecommunication industry: AmericaMovil and Iusacell Xiomara Vazquez-Guillen and Mauricio Ramirez-Grajeda; 22. Professional consultancy services: Sintec and Feher & Feher Lucia Rodriguez-Aceves and Angel Rivera; 23. Higher education: Universidad Nacional Autónoma de México and Tecnológico de Monterrey Olivia Hernandez-Pozas and Daniel Carrasco-Brihuega; 24. Conclusions Alvaro Cuervo-Cazurra.
Recenzii
'This book offers a deep dive into an important topic in an important emerging economy, Mexico. Its case studies cover the broadest range of industries of any book on the topic - from agriculture and mining to manufacturing and education and everything in between. It is a treasure house of insights on Mexican multinationals. A must-read for international business scholars and managers everywhere.' Ravi Ramamurti, Director, Center for Emerging Markets, Northeastern University, Massachusetts
Descriere
Explains how managers can successfully build multinationals in emerging markets from the analysis of forty-one comparative cases of Mexican multinationals.